Our Purpose
The Wesley Inc. is Maryland nonprofit organization founded in 1867 to dedicated to serving older adults.
In 2022, the organization started a Continuing Care at Home (CCaH) program for people in Maryland. The leadership is committed to growing and supporting CCaH programs not only in Maryland but across the U.S. In 2025, The Wesley Inc. created Wesley Consulting to help organizations thinking about starting a CCaH program or needing extra support with their existing programs. Our deep experience in this area makes us well-equipped to assist. Our goal is to help everyone succeed and to see the CCaH industry grow, as more older adults choose to stay in their own homes.
What Is Continuing Care At Home (CCaH)?
A Life Plan Community Without Walls
Continuing Care at Home (CCaH) began in the late 1980s. Since then, about 40 programs have been created, giving older adults a different option from traditional retirement communities. Also known as a “retirement community without walls,” CCaH lets people stay in their own homes while still getting many of the same benefits offered in a life plan community.
These Benefits Often Include:
- Access to wellness centers, dining, and social activities
- Financial protection, similar to long-term care insurance or life care contracts
To join, members typically pay an entrance fee and a monthly fee, which helps cover the cost of care at home or in a facility if it’s ever needed.
Personalized Care & Program Goals
Enhancing Quality of Life and Independence
A key part of the CCaH model is the care or wellness coordinator. This person gets to know each member and builds a trusting relationship by:- Monitor the member’s health regularly
- Coordinate all care services
- Help relieve the burden on family and other caregivers
- Help people stay in their homes as they age Support independence
- Improve daily functioning
- Unlike long-term care insurance, which focuses on paying claims, CCaH focuses on actively managing care.
Oversight & Regulatory Considerations
Varying State Requirements and Nonprofit Mission Alignment
CCaH programs are not classified as long-term care insurance but often work alongside existing policies. The key difference is that insurance manages claims, while CCaH focuses on coordinating and delivering care. Most CCaH programs are operated by nonprofit organizations that use this model to expand their mission and reach more older adults. Oversight of these programs varies by state. Some, like Maryland and Pennsylvania, have specific agencies that regulate them, while others may not yet have the structure in place to support CCaH.Meet Amanda
Amanda L. Young, PhD, CMC
Amanda has over 20 years of experience helping older adults. For 10 years, she has run
programs that let
people stay in their
homes as they age.
She is the leader of
Wesley SecureCare,
the only program like
this in Maryland. Amanda knows a lot about caring for older adults at home.
She has a PhD and a Master’s degree in aging. Amanda speaks at events and writes about senior care. She also teaches college students and works with groups to improve care programs. In 2023, she won an award for her work.
Amanda enjoys teaching people about these programs and helping them live better. She lives in Baltimore with her family, three dogs, and a cat. She likes spending time with family, watching true crime shows, and listening to comedy. Our Services
It all starts free consultation to see what you need and how we can help. From there we can create a plan and timeline for your deliverables and services.
Discovery, Education, Planning- Licensing & State Regulation Assistance
- Stakeholder
- Presentations & Education
- Feasibility Study
- Market Research
- Contract & Plan Development
- Budget Development
Branding & Marketing
- Messaging & Content for Marketing Materials/Website
- Marketing Plan
Operations Build-Out
- Standard Operating Procedures & Policies
- Technology Integration (CRM & EHR set-up/ work arounds)
- Accounting/ Billing Set-up
- Care Coordination Assessments
Sales & Outreach
- Sales Presentation Development
- Sales Training
Post Launch Support
Full-Day Trainings
Partnering For Growth
Wesley Consulting helps organizations expand their mission, improve efficiency, and build a successful Continuing Care at Home service line through expert guidance and strategic partnerships.
Wesley Consulting can help organizations establish the new service line of CCaH to diversify their revenue stream and expand their mission to the broader community. We can help streamline internal operations to improve efficiency and reduce overhead costs. We also provide governance support through actionable key performance indicators for enhanced board engagement.
We will also connect you with other professional resources that will make your program successful like trusted actuarial firms, marketing experts, and attorneys.
